Description

Transform your customer experience from good to exceptional with this comprehensive, research-backed Customer Experience Assessment tool. Designed by customer experience professionals and validated across multiple industries, this detailed evaluation framework provides the strategic insights and actionable roadmap your organization needs to build lasting competitive advantage through superior customer experiences.

The assessment covers eight critical dimensions of customer experience, from first impressions through long-term relationship management, with 48 carefully crafted questions that reveal exactly where your organization excels and where targeted improvements will deliver the highest return on investment.

What sets this assessment apart is its practical application focus. Beyond identifying problems, you’ll receive detailed scoring interpretations, benchmark comparisons, and specific next-step recommendations tailored to your performance level. Whether you’re a CX leader looking to maintain your edge or an organization just beginning your customer experience journey, this tool provides the strategic framework and tactical guidance needed to drive meaningful improvement. The assessment comes as a fully editable Microsoft Word document, allowing you to customize questions for your specific industry, brand them with your organization’s identity, and use them for ongoing performance monitoring.

Paid members can download this Assessment and nearly 50 other Marketing Assessments. Please join us and level up your marketing game.