Description

Audit Smarter. Optimize Faster. Scale with Confidence.

The PPC Advertising Assessment is a comprehensive, strategic audit tool designed to help digital marketers, PPC managers, and growth teams evaluate the performance, structure, and effectiveness of their paid advertising efforts. Whether you’re running Google Ads, Meta Ads, or LinkedIn campaigns, this tool reveals what’s working, what’s wasting budget, and what needs to change—right now.

Spanning 7 essential categories—campaign strategy, structure, targeting, creative, bidding, landing page alignment, and optimization discipline—this assessment includes 28 questions to evaluate both tactical execution and strategic alignment.

Delivered as a fully editable Word document, the assessment is ideal for in-house marketers, agencies conducting client audits, or consultants preparing for performance reviews. Use it to benchmark current performance, onboard new stakeholders, uncover hidden inefficiencies, or drive structured post-campaign retrospectives. You can score and analyze the assessment solo or collaborate in workshops across your team or clients.

In a world where digital ad budgets are scrutinized more than ever, this tool empowers marketers to make every dollar accountable—and every campaign better than the last. From planning to performance, the PPC Advertising Assessment is your roadmap to smarter spend and sharper results.

Paid members can download this Assessment and nearly 50 other Marketing Assessments. Please join us and level up your marketing game.