Description

In a world where the product is the primary growth engine, your ability to design and execute a compelling Product-Led Growth (PLG) strategy can make or break your business. The PLG Assessment is a comprehensive diagnostic tool designed to evaluate how effectively your company uses its product to drive acquisition, activation, conversion, retention, and expansion. This fully editable Word document enables you to benchmark your PLG maturity across eight essential categories and identify high-leverage areas for transformation.

This 29-question assessment covers everything from onboarding and trial-to-paid conversion to data infrastructure, monetization, and in-product engagement.

Whether you’re leading a PLG transformation, preparing for a product launch, or evaluating growth bottlenecks, this assessment is your starting point. It’s ideal for use in strategy workshops, executive planning sessions, or cross-functional alignment meetings.

Let your product do the selling. Use this assessment to clear the path.

Paid members can download this Assessment and nearly 50 other Marketing Assessments. Please join us and level up your marketing game.