A Staff Writer

Creating High-Converting Product Demo Scripts: Tips for Showcasing Product Value and Driving Action. In the competitive landscape of B2B technology, your product demo can make or break a potential sale. According to Gartner, 43% of enterprise buyers cite product demonstration as the most influential factor in their purchase decision. Yet

Creating Engaging Product Webinars and Virtual Events: Strategies for Attracting and Converting Attendees. Webinars and virtual events have emerged as critical components of an effective product marketing strategy. According to recent research, 64% of B2B marketers have hosted webinars or virtual events in the past year, with 51% reporting that

Use this comprehensive checklist to evaluate the current state of collaboration between your product marketing, product, and sales teams. Rate each item on a scale of 1-5, where: 1 = Not happening at all 2 = Happening inconsistently 3 = Happening regularly but with room for improvement 4 = Working

Use this detailed checklist to navigate your critical first 90 days as a product marketing leader at a tech startup. Check off each item as you complete it to ensure you’re building a strong foundation for long-term success. Pre-Start Preparation Company Research Study the company website, blog, and social media

Building Pre-Launch Hype: The Strategic Guide to Generating Anticipation for Your Tech Innovation. A successful product launch begins long before the actual release date. The most successful tech companies understand that building anticipation through strategic pre-launch activities can amplify launch impact, accelerate initial adoption, and create valuable momentum. Here is

Effective collaboration between product marketing, product development, and sales teams doesn’t happen by accident. It requires intentional process design, clear communication channels, and ongoing commitment from all stakeholders. Here is a systematic approach to developing and maintaining these crucial cross-functional relationships. Phase 1: Assess Current Alignment (Weeks 1-2) Step 1:

Product marketing stands at a critical intersection: translating product value into market success while ensuring all activities support broader organizational objectives. Yet many product marketing teams operate reactively, responding to product launch timelines and sales enablement requests without a strategic framework to guide their efforts and demonstrate their impact on

Beyond Features: Crafting a Compelling Product Narrative. Why Narratives Outperform Feature Lists In today’s crowded marketplace, products rarely win on features alone. Even revolutionary technology can fall flat without a compelling narrative that connects with audiences on a deeper level. The most successful product marketers understand a fundamental truth: humans

A successful product launch can be the difference between market leadership and obscurity. The most successful tech companies have mastered the art and science of product launches, turning them into significant growth catalysts rather than mere announcements. Based on research and experience with hundreds of technology launches, these fifteen best

Effective market segmentation can be the difference between explosive growth and stagnation. After analyzing dozens of successful tech startups, we’ve identified these twelve transformative segmentation practices that separate market leaders from the pack. These actionable insights will help you identify, prioritize, and target the segments most likely to drive rapid

Creating anticipation before your tech product launch isn’t just about generating excitement—it’s about building a strategic foundation for successful market entry. The most effective pre-launch campaigns don’t just create buzz; they establish positioning, build qualified audiences, and accelerate early adoption. Based on an analysis of successful technology launches, these twelve

In the resource-constrained world of startups, the right product marketing foundation can be the difference between chaotic execution and strategic impact. After analyzing the approaches of dozens of successful startup product marketers, we’ve identified twelve best practices that separate high-performing foundational toolkit from ineffective collections of templates and documents. These

The first 90 days as a product marketing leader at a tech startup set the foundation for your success and the impact of your function. Based on insights from successful product marketing executives and founders, these ten best practices will help you navigate this critical period effectively, establish credibility, and

In the dynamic world of technology, disruption isn’t just about having a novel idea; it’s about how you present that idea to the world. Effective product positioning can transform a groundbreaking innovation from a niche curiosity into an irresistible force. Here are 10 best practices to help you position your

Product marketing’s success depends largely on effective collaboration with product development and sales teams. As the connective tissue between these critical functions, product marketers have both the opportunity and responsibility to drive alignment. Here are ten proven best practices that can transform cross-functional collaboration. Establish a Shared Language and Taxonomy

Product marketing teams face increasing pressure to demonstrate their strategic value and contribution to business outcomes. Yet many struggle with measurement approaches that fail to capture their true impact or resonate with executive stakeholders. After analyzing measurement practices from dozens of high-performing product marketing organizations, we’ve identified ten transformative best

Product marketing teams face increasing pressure to demonstrate their strategic value and contribution to company objectives. A well-designed product marketing roadmap transforms scattered activities into coherent, business-aligned strategies with measurable impact. Based on interviews with top-performing product marketing leaders across industries, we’ve identified these ten essential practices that separate high-impact