Description

Capture Lessons. Elevate Campaign Craft. Build a Smarter Marketing Machine.

Every advertising campaign tells a story—not just to your customers, but to your team. The Advertising Campaign Post-Mortem Assessment is a purpose-built, professionally structured tool designed to help marketers evaluate campaigns holistically after they’ve wrapped. More than a recap, this assessment distills operational insights, strategic missteps, creative wins, and audience dynamics into actionable intelligence for future success.

Structured across 7 core categories—ranging from strategic planning and creative execution to media buying, performance measurement, and post-campaign learning—this assessment includes 30 well-calibrated questions, each with a four-point scoring system. It enables teams to self-reflect across the entire lifecycle of a campaign, identify strengths to replicate, and surface gaps that need process or capability improvements. Whether your campaign was a hit or a headache, this tool ensures the learnings aren’t lost.

Delivered as a fully editable Word document, it’s designed for flexibility. Use it to facilitate debrief workshops, guide 1:1 discussions between managers and teams, or structure an executive-level campaign performance report. Ideal for marketing managers, campaign planners, brand strategists, and in-house or agency leads, this tool is your blueprint for turning hindsight into foresight.

In fast-paced marketing environments, learning velocity is a competitive advantage. This assessment transforms campaign endings into new beginnings—empowering your team to plan smarter, execute better, and grow stronger with every campaign.

Paid members can download this Assessment and nearly 50 other Marketing Assessments. Please join us and level up your marketing game.