Description

A Professional Self-Diagnostic to Benchmark and Improve Your Pipeline Growth Engine

In today’s hyper-competitive market, generating demand isn’t about more leads—it’s about smarter strategy, better alignment, and full-funnel orchestration. The Demand Generation Assessment is your go-to diagnostic tool for evaluating how well your marketing organization attracts, nurtures, and converts demand into revenue. Designed for B2B teams, this editable Word document guides you through 28 critical questions across eight essential categories, from targeting and content to data, attribution, and team capabilities.

Use this assessment as part of a quarterly business review, marketing offsite, or leadership workshop. It’s perfect for marketing leaders, demand gen teams, RevOps professionals, and agencies looking to drive measurable impact.

If growth is your mandate, this is your mirror. Use it to sharpen focus and fuel pipeline performance.

Paid members can download this Assessment and nearly 50 other Marketing Assessments. Please join us and level up your marketing game.