Description

In today’s experience economy, your digital presence is your front door—and your first impression. The Digital Experience (DX) Assessment is a comprehensive and strategic self-diagnostic tool designed to evaluate the effectiveness, cohesion, and quality of your digital touchpoints. From websites and mobile apps to omnichannel content and infrastructure, this editable Word document helps you systematically audit your digital landscape.

Spanning eight critical categories and 32 questions, this assessment guides teams through the technical, strategic, and emotional components of digital experience design. Whether you’re planning a website redesign, evaluating your mobile UX, or preparing for a digital transformation initiative, this tool helps you uncover hidden friction, prioritize improvements, and align teams around experience excellence.

Perfect for CMOs, digital leaders, UX strategists, and transformation consultants, the Digital Experience Assessment turns complexity into clarity. Because in a digital world, experience isn’t optional—it’s everything.

Paid members can download this Assessment and nearly 50 other Marketing Assessments. Please join us and level up your marketing game.