Description

Elevate Every Send. Build Smarter Journeys. Drive Measurable Impact.

The Email Marketing Assessment is a comprehensive diagnostic tool designed to help marketers evaluate and optimize the strategic, creative, and operational components of their email marketing program. Whether you’re running simple newsletters or complex lifecycle automations, this assessment provides a clear, actionable snapshot of your program’s maturity and effectiveness.

With 28 well-crafted questions across 7 critical categories—ranging from segmentation and deliverability to automation, analytics, and testing—this tool uncovers hidden gaps, performance risks, and under-leveraged opportunities

This editable Word document is perfect for marketing leaders, CRM managers, and consultants conducting audits or performance reviews. It’s easy to use in internal planning sessions, strategy resets, quarterly performance reviews, or onboarding assessments. Whether you manage your program in-house or through an ESP or agency, this assessment delivers the clarity needed to prioritize enhancements and accelerate impact.

Email is too valuable to guess your way through. The Email Marketing Assessment equips you with the structure and insight to transform your email channel into a modern, data-driven, and customer-centric engine for growth.

Paid members can download this Assessment and nearly 50 other Marketing Assessments. Please join us and level up your marketing game.