Description

A Strategic Tool for Elevating Visual Impact Across Every Channel

Your marketing design is more than just decoration—it’s a business asset. The Marketing Design Assessment is a comprehensive diagnostic designed to help marketing and creative leaders evaluate the health, consistency, and performance of their visual communications. From brand alignment and art direction to UX design and accessibility, this assessment offers a comprehensive evaluation of how effectively your design assets support engagement, conversion, and brand equity.

With 33 targeted questions across 8 essential categories, this editable Word document offers a practical framework for self-assessment, team discussion, and design planning

Perfect for marketing managers, brand leaders, in-house designers, and agencies, this tool supports design audits, quarterly reviews, rebranding efforts, or digital transformation initiatives. It turns vague design critiques into specific, score-based insights—so you can act decisively and design with confidence.

Design isn’t just how it looks. It’s how it performs. Use this assessment to ensure your visuals aren’t just pretty—they’re powerful.

Paid members can download this Assessment and nearly 50 other Marketing Assessments. Please join us and level up your marketing game.