Description

Great marketing doesn’t happen by chance—it starts with strategy. The Marketing Strategy Assessment is a diagnostic toolkit designed to help you evaluate how effectively your marketing approach is aligned with your business goals, customer needs, and growth ambitions. With 32 rigorously structured questions across eight critical categories, this editable Word document provides a 360-degree view of your strategic health.

From customer insights and positioning to ROI and future readiness, this assessment reveals where your strategy excels—and where it may be falling short. Whether you’re a CMO seeking alignment, a consultant conducting discovery, or a VP planning for transformation, this tool equips you with evidence-based insight for confident decision-making.

Use it during annual planning, team workshops, or board presentations to uncover gaps, clarify focus, and realign your strategy with what truly drives growth. With this assessment in hand, you won’t just market harder—you’ll market smarter.

Paid members can download this Assessment and nearly 50 other Marketing Assessments. Please join us and level up your marketing game.