Description

Audit Your Visibility. Strengthen Your Story. Deepen Media Impact.

The Media Relations Assessment is a powerful diagnostic tool for communications professionals, PR teams, and brand leaders seeking to evaluate and improve the effectiveness of their media outreach efforts. This editable and easy-to-use Word document provides a structured framework to examine your organization’s approach across the full spectrum of media relations—from journalist engagement and narrative alignment to spokesperson readiness, crisis response, and media coverage analysis.

With 27 questions organized into 7 essential categories, the assessment helps teams surface blind spots, benchmark performance, and align on what matters most.

Designed for in-house teams and agencies alike, this assessment not only highlights what’s working and what’s not, but also offers a clear post-assessment action plan. From improving message consistency to building stronger journalist relationships, every insight is designed to make your media outreach more strategic, consistent, and results-driven.

In an age where perception is currency, this tool empowers you to take control of your narrative, boost brand credibility, and earn more impactful media coverage—on your terms.

Paid members can download this Assessment and nearly 50 other Marketing Assessments. Please join us and level up your marketing game.