Description

Anticipate Policy. Influence Outcomes. Strengthen Enterprise Resilience.

In today’s hyper-regulated and politically dynamic environment, the difference between competitive agility and strategic vulnerability often lies in the strength of an organization’s public affairs function. The Public Affairs Assessment is a powerful, structured diagnostic designed to help organizations evaluate and improve their engagement with policymakers, manage stakeholder influence, and align external affairs with corporate strategy.

This editable Word document provides a simple framework of 29 questions across seven categories, including issue monitoring, lobbying, ethics, crisis readiness, and impact measurement. Ideal for public affairs teams, government relations officers, ESG leaders, and executive sponsors, this assessment facilitates annual planning, post-crisis reviews, and capability audits. It’s equally valuable during political transitions, regulatory shifts, or reputation-sensitive initiatives. Users will gain both a snapshot of current performance and a strategic pathway for enhancement.

With the Public Affairs Assessment, your team can move from reactive policy tracking to proactive influence, ensuring your voice shapes the agenda, protects your brand, and drives lasting public value.

Paid members can download this Assessment and nearly 50 other Marketing Assessments. Please join us and level up your marketing game.