Description

Turn Clicks into Clarity. Make Every Data Point Count.

The Website Analytics Assessment is a high-impact diagnostic tool designed to help digital marketers, web analysts, and marketing leaders evaluate the effectiveness, accuracy, and strategic value of their website analytics framework. Whether you’re managing a simple brochure site or a complex eCommerce platform, this structured assessment provides a complete picture of how well your analytics setup supports performance insight, business alignment, and continuous optimization.

Spanning 7 essential categories—including data integrity, conversion tracking, attribution, behavior analysis, and team capability—this tool guides you through 30 questions that surface both technical gaps and strategic blind spots. With its four-point scoring scale and percentage-based maturity model, you can easily determine whether your team is operating blindly or leading with data.

The downloadable Word format allows you to tailor the tool to your team’s workflow. Whether you’re building your analytics from the ground up or scaling a mature digital operation, this assessment ensures that your data doesn’t just exist—it performs.

In a world where digital success depends on actionable insight, the Website Analytics Assessment helps you move beyond vanity metrics and into a culture of clarity, agility, and growth.

Paid members can download this Assessment and nearly 50 other Marketing Assessments. Please join us and level up your marketing game.