Description

Take your ABM program to the next level with the Account-Based Marketing Assessment. This editable Assessment guides you through a thorough evaluation of your current ABM strategy and tactics.

With over 30 targeted questions across critical categories, including target account selection, insight, messaging, execution, and measurement, you’ll gain an objective snapshot of what’s working well and identify opportunities for improvement.

You’ll walk away with data-driven insights on how to:

• Refine your ideology and approach to account targeting
• Improve penetration into strategic accounts
• Enhance coordination and automation across campaigns
• Measure performance and attribute revenue

Whether you’re looking to launch ABM or elevate an existing program, the Account-Based Marketing Assessment is a great start.

Paid members can download this Assessment and nearly 50 other Marketing Assessments. Please join us and level up your marketing game.