Description

Email Marketing Campaigns for Product Adoption

Email isn’t dead. In fact, for product marketers, it’s a direct line to conversion. From first-touch onboarding to long-term retention, email campaigns are a strategic lever to guide your users from awareness to active, loyal advocates.

But inboxes are noisy—and generic emails won’t cut it. To drive product adoption, your email strategy must be intentional, segmented, and outcome-driven. Here’s what it takes to design email campaigns that nurture, activate, and grow your product’s user base.

This Product Marketing guide is available for download to paid subscribers.

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