Description

The PMM Charter: Building a Role with Strategic Clarity

In high-growth startups, Product Marketing often gets thrown into the fray with a vague job description: “own positioning,” “support launches,” “make sales faster.” The result? PMMs become reactive executors instead of proactive strategists.

Defining a clear charter for Product Marketing isn’t bureaucracy—it’s liberation. A well-defined charter aligns teams, clarifies contributions, sets realistic expectations, and positions PMM as a strategic function tied to outcomes. Here’s how to create a PMM charter that scales with your business and ensures the team drives high-leverage value, not just output.

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