Description

Product Marketing KPIs

For founders and marketing VPs of tech startups, gut feeling can only take you so far. To truly understand the impact of your product marketing efforts and make informed strategic decisions, tracking the right Key Performance Indicators (KPIs) is essential. These metrics provide a quantifiable view of your performance, highlighting what’s working, what’s not, and where to focus your resources for optimal growth.

Here are the crucial KPIs every product marketing leader should monitor, and why they matter and how they contribute to a holistic understanding of your marketing effectiveness. Let’s move beyond intuition and embrace data-driven product marketing.

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