Description

Mastering Product-Led Growth for Startup Traction and Scale

Startups used to chase leads. Now, great startups build products that pull users in. Product-Led Growth (PLG) is not just a trend—it’s a fundamental shift in how modern software companies acquire, convert, retain, and expand their user base.

PLG puts your product front and center. It means your user experience is your first pitch deck, your onboarding is your best sales rep, and usage is the new pipeline. Here are the strategy, systems, and mindset behind PLG—and how product marketing becomes the bridge between product excellence and commercial success.

This Product Marketing guide is available for download to paid subscribers.
Furthermore, Stratridge offers nearly 100 Product Marketing Guides on a wide range of topics. Please join us to download these guides, along with other Tools, Templates, Tips, Best Practices, Checklists, and more.