Description

Interactive Content in Product Marketing

In an age where attention is currency, static content is quickly losing its value. Today’s buyers—especially in SaaS and tech—want to be part of the experience. That’s where interactive content comes in.

Quizzes, calculators, polls, and dynamic tools are transforming how startups capture interest, qualify leads, and educate users. Far beyond gimmicks, they serve as strategic assets that bridge the gap between curiosity and conversion. Here’s how to wield them wisely.

This Product Marketing guide is available for download to paid subscribers.

Furthermore, Stratridge offers nearly 100 Product Marketing Guides on a wide range of topics. Please join us to download these guides, along with other Tools, Templates, Tips, Best Practices, Checklists, and more.