Description

Pay-Per-Click (PPC) advertising is a vital component of digital marketing strategies, especially in the B2B sector. It allows for targeted advertising, precise budget control, and measurable ROI. A well-structured PPC campaign can significantly contribute to lead generation and brand visibility. This comprehensive checklist is designed to guide B2B marketers through the critical steps of managing PPC campaigns. It covers everything from initial keyword research, campaign setup, bid management, to ongoing performance analysis and optimization. This structured approach ensures that your PPC efforts are not only well-planned and executed but also continuously refined to meet your marketing goals effectively.

Stratridge offers nearly 100 Marketing Checklists spanning every aspect of enterprise marketing. Paid members can download this and all the other marketing checklists.