Description

Brand Health Audit Checklist

Brand Health Audit Checklist: Assess Consistently. Benchmark Objectively. Strengthen Strategically.

Your brand is your enterprise’s most enduring asset — yet in complex B2B environments, it’s often the most inconsistently managed. The Brand Health Audit Checklist provides a structured, high-impact framework to regularly evaluate and elevate your brand across perception, positioning, consistency, and performance. It ensures your brand isn’t just known — it’s trusted, differentiated, and strategically aligned.

With 72 actionable tasks spanning eight critical categories, this checklist empowers B2B marketing professionals to uncover blind spots, benchmark against competitors, and align internal and external expressions of the brand. Whether preparing for a rebrand, measuring long-term brand equity, or conducting a quarterly health check, this checklist brings structure to a historically subjective process.

Use it to protect and grow your most valuable intangible asset — your brand. With consistent auditing and data-driven refinement, you’ll ensure that every touchpoint — from pitch decks to product interfaces — reinforces the brand identity you’ve worked so hard to build.

Stratridge offers nearly 100 Marketing Checklists spanning every aspect of enterprise marketing. Paid members can download this and all the other marketing checklists.