Description

Channel Marketing Optimization Checklist

Channel Marketing Optimization Checklist: Select Strategically. Enable Effectively. Drive Shared Growth.
Channel marketing can be a force multiplier—but only if it’s tightly aligned, well-supported, and continuously optimized. The Channel Marketing Optimization Checklist empowers enterprise B2B marketers to build high-performance channel programs that scale partner impact and accelerate revenue. It transforms disjointed partner interactions into strategic, measurable initiatives across content, incentives, enablement, and performance.

With 72 purpose-built tasks across eight categories—from partner selection and onboarding to co-branded execution and KPI tracking—this checklist brings clarity and consistency to every stage of your channel strategy. Whether you manage a small group of elite partners or a sprawling global ecosystem, it provides the operational rigor to elevate channel success.

Use this checklist to streamline partner collaboration, maximize MDF ROI, and establish a repeatable rhythm for joint success. When your partners win, you win—and this checklist ensures you’re building the systems, relationships, and insights to make that happen.

Stratridge offers nearly 100 Marketing Checklists spanning every aspect of enterprise marketing. Paid members can download this and all the other marketing checklists.