Description

Customer Advocacy Program Checklist

Customer Advocacy Program Checklist: Identify Champions. Elevate Voices. Amplify Credibility.

In the B2B buying process, trust is everything — and the most credible voice isn’t yours, it’s your customer’s. The Customer Advocacy Program Checklist for Marketers is a comprehensive guide for launching and managing strategic customer advocacy programs that amplify real voices and drive real impact. Whether you’re building an advocacy engine from scratch or refining an existing initiative, this checklist brings structure, scale, and strategy to every stage.

Covering 72 detailed tasks across identification, activation, content co-creation, engagement, technology, and measurement, this checklist empowers marketers to operationalize advocacy without losing the human touch. It ensures advocates feel valued, sales teams are supported, and marketing benefits from powerful social proof — all while maintaining governance and measurable ROI.

Use this checklist to unlock the potential of your customer base. With the right framework, your happiest customers become your strongest marketers, helping you reduce acquisition costs, accelerate deals, and elevate brand trust at scale.

Stratridge offers nearly 100 Marketing Checklists spanning every aspect of enterprise marketing. Paid members can download this and all the other marketing checklists.