Brand Equity
Thought Leadership
Lead Generation
Market Resonance
Precision Targeting
Social Media Amplification
Integrated Strategy and Execution to
Drive Exponential Results
- Establish Corporate and Brand Presence
- Drive Lead Generation
- Foster Thought Leadership
- Amplify Messaging through Social Media
- Enhance Findability through SEM and SEO
A Cohesive and Comprehensive
Marketing Playbook
ASSESS
Understand the market, competition, and target segments
Identify the goals and objectives
ENVISION
Go to Marketing Strategy
Messaging – Positioning, Unique Value Proposition and Communications
Marketing components
IMPLEMENT
Creatives and collateral
Distribution through
multiple Channels
Message amplification
MEASURE
Metrics
Conversion rate
Optimization
MAINTAIN
Iteratively refine and tweak
marketing programs
The Four Pillars of
Our B2B Marketing Execution
Keyword Research
Search Engine Optimization
We will ensure your website is fully SEO ready by improving website crawlability, content relevance for target keywords set, and credibility. We will audit and recommend technical and content SEO elements for the website.
Content Marketing & Blogging
Publish and distribute content such as blog posts, white papers, articles, press releases, infographics, information guides, PowerPoint and PDF documents, videos, podcasts, and case studies. All the collateral will be distributed through multiple channels with keywords and topics that are important to your prospects.
Social Media Amplification
Create and promote a variety of social media posts to amplify the message and expand the reach.
Software Discovery Platforms
Landing Pages
Create well optimized landing pages that could drive more traffic and help with inbound leads.
Leverage different advertising platforms to reach the prospects/target audience and convert them to the business leads. We will use native advertising techniques such as sponsored content, PPC (Pay-per-Click), and Display, as necessary.
PLATFORMS
Generic and large reach platforms such as Google, Bing, and Linkedin
SPECIALIZED ADVERTISING VENUES
Depending on the audience, business or specific trade journals focused on a specific vertical or horizontal to reach out to appropriate audience in relevant editorial ambience.
CORPORATE INTRODUCTIONS
Explore platforms like hunterz.io where individuals make corporate introduction for a fee.
WEBINAR MARKETING PLATFORMS
Paid Webinar participation in specialized networks and distribution of webinars through outreach platforms like BrightTalk.com.
Analyst and Influencer Relationships
Understand core keywords and allied keywords that are important to your firm.
Media Outreach
Media Outreach to select bloggers, press reporters, and others. (Note: This will not be as extensive as a PR firm.)
Newsletters:
Create and distribute a periodic newsletter – initially on a quarterly basis and then on a monthly basis.
Drip Email Marketing
Generate a target list and create drip email campaigns.
- Monitor & review the performance of different marketing platforms
- Keyword rankings
- User behavior & website content engagement patterns
- Marketing funnel analytics and suggestions
- Visual dashboards on incoming traffic and corresponding conversions
- Landing pages, device & geographical performance trends & reports
- Drill-down conversion metrics
Minimal Involvement to power
Maximum Value
Discussion and Brainstorming
Without abiding commitment to discussions and deliberation, we will not get to "aha" moments that matter and make a difference.
Iterative Refinement
None of the deliverables or creatives will reach a state of perfection in round one or two. we hope you will engage in iteration improving the work.
Partnership
We hope that while ultimately we are responsible for deliverables and creatives, you are accountable and hence we hope a synergistic partnership.
Timely Response
In a startup's journey time is of the essence and we will strive to meet your timelines and consequently hope for your timely response.
Leadership involvement
Marketing is not the sole prerogative and purview of a single person, irrespective of the title. to harness multiple minds, we suggest involving cross functional leader in the process.
Programs and Packages to
Meet your Growing Marketing Needs
Package Offerings
Fractional CMO
- Marketing Strategy
- Inbound Marketing
- Outbound Marketing
- Performance Marketing
- Marketing Analytics and Reporting
Fountainhead Strategy
- Positioning
- Go To Market
- Brand Attributes
- Messaging Anchors
Sales Enablement:
- Pitch Deck
- Sales Scripts
- Email Templates
- Autoresponders
Content and Thought Leadership
- Two Blog posts per month
- Four Social Media Posts per month with amplified distribution
- One Lead Magnet per quarter targeting specific stages of the funnel
Precision Advertising
- Targeted Outreach on LinkedIn
- Search Advertising targeting Primary and Secondary Keywords
- Microsites and Advertorials
Influence the Influencers
- Analyst Outreach and Programs
- Influencer Influencing
- Press Relationship Planning (*PR Outreach will be in conjunction with a PR firm/freelancer)
Commercial Arrangement
Option 1 : Monthly Retainer for specific number of hours.
Option 2 : Project-based fee for conceptualizing and delivering specific components of the marketing plan
Note: Open to part cash and part equity arrangements to demonstrate commitment and have skin in the game.
- Creative development and production of some collateral are not part of the professional services retainer unless there is an all-inclusive fee. Examples include Videos, Whitepapers, Brochures, Long-form articles, etc.
- Our services complement and supplement your design firm and PR Agency and is not a substitute for such focused expertise.
- Any specific software or tools necessary for creation and implementation strategies is at your cost unless there are tools that we already subscribe to. (In some cases, we may charge a partial usage fee.)
Contact Us
for More Information
