Category: AI Marketing

Pricing AI Products & Platforms: Models and Strategies for Value Capture How to determine the optimal pricing strategy for enterprise AI solutions beyond the standard subscription playbook The CFO of a Fortune 500 manufacturing company stared at the AI vendor’s proposal with visible frustration. “Let me get this straight,” she

Positioning Your AI Solution: Differentiating in a Crowded Landscape Why AI-washing doesn’t work anymore and how to craft a truly compelling market position The enterprise AI vendor booth at last year’s RSA Conference looked like every other enterprise AI vendor booth. Sleek displays proclaimed “Next-Generation AI,” “Machine Learning Excellence,” and

Partnering for AI Success: Leveraging Ecosystems for Market Reach Here’s a reality check that most AI startup founders hate to hear: your brilliant technology isn’t enough to crack the enterprise market. Not even close. You might have built the most sophisticated machine learning platform ever conceived, with algorithms that would

Overcoming AI Adoption Barriers Picture this: You’ve built an incredible AI platform. Your technology can revolutionize how enterprises operate, cutting costs by 30% while improving accuracy by 95%. Your demos are flawless, your ROI calculations are bulletproof, and your technical documentation is comprehensive. Yet somehow, deal after deal stalls in

Personalization in AI Marketing Personalization in AI Marketing: Leveraging Data Responsibly for Enterprise Success. How to use AI and data to personalize marketing communications and experiences for different customer segments, while respecting privacy and building trust with enterprise buyers Here’s the paradox of AI marketing personalization: the very companies selling

Marketing AI to Enterprises: Beyond the Buzzword The AI gold rush is in full swing. Walk into any boardroom, scroll through any LinkedIn feed, or attend any tech conference, and you’ll be bombarded with “AI-powered this” and “machine learning-driven that.” It’s as if someone handed every marketer the same playbook:

Leveraging Analyst Relations for AI Products How to engage with industry analysts to gain favorable reviews and recognition for AI products—transforming from vendor pitch to strategic partnership Three years ago, a promising AI startup with breakthrough computer vision technology found itself struggling to break into enterprise accounts despite superior performance

Future-Proofing Your AI Marketing Future-Proofing Your AI Marketing: Adapting to Evolving Technologies. The enterprise AI landscape moves at breakneck speed. What seemed revolutionary six months ago is now table stakes, and tomorrow’s breakthrough is already being whispered about in research labs and startup incubators. For marketers selling AI products and

From AI Features to Enterprise Benefits   From AI Features to Enterprise Benefits: Translating AI Capabilities for Your Audience. Picture this: You’re in a boardroom presenting your AI solution to a Fortune 500 company. The CTO nods approvingly as you explain your neural network architecture, but the CFO’s eyes glaze

Explaining Complex AI: Simplifying Technical Concepts for Business Audiences Picture this: You’re sitting in a boardroom, armed with the most revolutionary AI solution the enterprise world has ever seen. Your neural networks are pristine, your algorithms are cutting-edge, and your technical specifications would make any data scientist weep with joy.

Demystifying AI Buzzwords for Marketers Demystifying AI Buzzwords: A Glossary for Marketers. A helpful glossary defining common AI terms and buzzwords in a clear, concise manner for enterprise marketing communications Picture this: You’re in a client meeting with the CTO of a Fortune 500 company, confidently explaining how your “multimodal

Building an AI Community: Fostering Engagement and Advocacy Strategies for creating and nurturing a thriving community around an AI product, encouraging user adoption, feedback, and evangelism The enterprise AI landscape is cluttered with products that promise transformation but struggle to achieve meaningful adoption. While many companies focus on perfecting their

From Pilot to Production: Marketing Strategies for AI Rollouts A guide for marketing an AI product through different stages of enterprise adoption, from initial pilot programs to full-scale deployment. The enterprise AI market is littered with the remains of promising pilots who never made it to production. According to recent

Crafting Compelling AI Case Studies: From Data to Dollars How to develop case studies that actually drive enterprise AI sales (and why most companies get this completely wrong) Here’s a painful truth about AI marketing: Most case studies are worthless for driving enterprise sales. I’ve reviewed hundreds of AI case

AI Value Chain Impact Worksheet: Mapping Benefits for Enterprise Customers The enterprise AI market is saturated with solutions that claim transformative impact, yet many fail to articulate specific, measurable value propositions aligned with how enterprises actually operate. This worksheet provides a systematic framework for mapping your AI solution’s impact across

The “Why Now?” for AI: Creating Urgency in Enterprise Marketing Every seasoned enterprise sales professional has lived through this scenario: You’ve delivered a flawless product demonstration, the technical evaluation went smoothly, and the business case is rock-solid. The prospect nods approvingly, thanks you for your time, and promises to “circle

AI and Storytelling: Narratives That Resonate with Large Enterprises The artificial intelligence revolution is undeniable. From optimizing supply chains to personalizing customer experiences, AI is rapidly transforming how businesses operate across every sector and geography. Yet, for all its promise, there’s a disconnect. Walk into any boardroom or peruse countless

User-Generated Content and AI The email from your biggest customer lands in your CMO’s inbox at 9:47 AM on a Tuesday, and it’s the kind of message that makes marketing teams do a little victory dance. The Fortune 100 manufacturing company has just published a detailed case study on their

AI and Storytelling: Crafting Narratives That Resonate with Enterprise Buyers Picture this: You’re sitting in a boardroom filled with C-suite executives armed with impressive technical specifications, ROI calculations, and feature comparisons for your AI platform. You deliver a flawless presentation about neural networks, machine learning algorithms, and computational efficiency. Yet,