B2B Startup Marketing is typically a laundry list of features, functions, and technological mumbo jumbo. B2B startup marketers and founders tend to believe that B2B buyers are devoid of emotion and buy purely based on a set of quantifiable objectives. However, rational decision-making is a small part of the equation.
Category: Marketing
Compelling Positioning
One of the mistakes tech startups make is to focus on a laundry list of features to introduce their product. Generic phrases like “AI-powered,” “API-Driven,” “Microservices-based,” “Enterprise-Scale,” “End-to-End” et al. are commonplace. Positioning in the context of business refers to the strategic effort to influence how a target audience perceives
Marketing during Recession
The macroeconomic headwinds challenge many B2B (business-to-business) startups. Cuts in CAPEX (Capital Expenditure) spending, longer sales cycle, and smaller deal size are commonplace. And, the era of free money for growth at any cost is over – at least in this cycle. Startups are hunkering down, striving to lower the