Emotionally Intelligent B2B Marketing
B2B Startup Marketing is typically a laundry list of features, functions, and technological mumbo jumbo. B2B startup marketers and founders […]
Marketing
Compelling Positioning
One of the mistakes tech startups make is to focus on a laundry list of features to introduce their product.
Brand, Marketing
Positioning for Startups: A Fountainhead Strategy
As a startup founder, the success or failure of your business could, in part, depend on how well you can
Marketing during Recession
The macroeconomic headwinds challenge many B2B (business-to-business) startups. Cuts in CAPEX (Capital Expenditure) spending, longer sales cycle, and smaller deal