Category: Product Marketing

Leveraging Video Marketing to Showcase Your Tech Product: Different Types of Product Videos and Their Impact. Video has emerged as the dominant medium for product marketing. According to recent research from Wyzowl, 91% of businesses now use video as a marketing tool, with 87% of video marketers reporting a positive

Why Customer Feedback Matters in B2B Tech In B2B technology markets, the difference between market leaders and failed startups often comes down to how well they understand and respond to customer needs. While product innovation remains crucial, the most successful companies have mastered something equally important: implementing effective customer feedback

Identifying and Leveraging Product Advocates: Turning Satisfied Customers into Marketing Assets. The Power of Customer Advocacy in B2B Tech In the B2B technology landscape, traditional marketing approaches are increasingly losing effectiveness. Today’s business buyers are skeptical of vendor claims, with studies showing that only 34% trust the marketing content they

Developing Product Marketing Strategies for Different Market Segments: Tailoring Your Approach to Specific Customer Groups. The Strategic Imperative of Segmentation in B2B Technology In today’s complex B2B technology landscape, the “one-size-fits-all” approach to product marketing has become increasingly ineffective. Technology buyers expect solutions tailored to their specific challenges, industries, and

Developing Effective Product Marketing Content Across Different Stages: Tailoring Content to the Buyer’s Journey. Generic marketing messages no longer suffice. Enterprise buyers navigate lengthy, multi-stakeholder purchasing processes that demand specialized content at each stage of their journey. For technology startups competing against established players, understanding how to develop stage-appropriate content

Here is a structured approach to facilitate alignment between product, marketing, and sales teams. Designed to be conducted quarterly or before major product launches, this workshop creates shared understanding, establishes clear roles and responsibilities, and builds stronger cross-functional relationships. Workshop Overview Purpose: To align product, marketing, and sales teams around common

Cross-selling and Upselling Strategies for Existing Product Users: Expanding Customer Value and Revenue. The Untapped Growth Opportunity Within Your Existing Customer Base In the quest for growth, B2B technology startups often fixate on acquiring new customers—a costly, resource-intensive process that becomes increasingly challenging as markets mature and competition intensifies. Meanwhile,

Creating High-Converting Product Demo Scripts: Tips for Showcasing Product Value and Driving Action. In the competitive landscape of B2B technology, your product demo can make or break a potential sale. According to Gartner, 43% of enterprise buyers cite product demonstration as the most influential factor in their purchase decision. Yet

Creating Engaging Product Webinars and Virtual Events: Strategies for Attracting and Converting Attendees. Webinars and virtual events have emerged as critical components of an effective product marketing strategy. According to recent research, 64% of B2B marketers have hosted webinars or virtual events in the past year, with 51% reporting that

Use this comprehensive checklist to evaluate the current state of collaboration between your product marketing, product, and sales teams. Rate each item on a scale of 1-5, where: 1 = Not happening at all 2 = Happening inconsistently 3 = Happening regularly but with room for improvement 4 = Working

Use this detailed checklist to navigate your critical first 90 days as a product marketing leader at a tech startup. Check off each item as you complete it to ensure you’re building a strong foundation for long-term success. Pre-Start Preparation Company Research Study the company website, blog, and social media

Building Pre-Launch Hype: The Strategic Guide to Generating Anticipation for Your Tech Innovation. A successful product launch begins long before the actual release date. The most successful tech companies understand that building anticipation through strategic pre-launch activities can amplify launch impact, accelerate initial adoption, and create valuable momentum. Here is

Effective collaboration between product marketing, product development, and sales teams doesn’t happen by accident. It requires intentional process design, clear communication channels, and ongoing commitment from all stakeholders. Here is a systematic approach to developing and maintaining these crucial cross-functional relationships. Phase 1: Assess Current Alignment (Weeks 1-2) Step 1:

Product marketing stands at a critical intersection: translating product value into market success while ensuring all activities support broader organizational objectives. Yet many product marketing teams operate reactively, responding to product launch timelines and sales enablement requests without a strategic framework to guide their efforts and demonstrate their impact on

Beyond Features: Crafting a Compelling Product Narrative. Why Narratives Outperform Feature Lists In today’s crowded marketplace, products rarely win on features alone. Even revolutionary technology can fall flat without a compelling narrative that connects with audiences on a deeper level. The most successful product marketers understand a fundamental truth: humans

A successful product launch can be the difference between market leadership and obscurity. The most successful tech companies have mastered the art and science of product launches, turning them into significant growth catalysts rather than mere announcements. Based on research and experience with hundreds of technology launches, these fifteen best

Effective market segmentation can be the difference between explosive growth and stagnation. After analyzing dozens of successful tech startups, we’ve identified these twelve transformative segmentation practices that separate market leaders from the pack. These actionable insights will help you identify, prioritize, and target the segments most likely to drive rapid

Creating anticipation before your tech product launch isn’t just about generating excitement—it’s about building a strategic foundation for successful market entry. The most effective pre-launch campaigns don’t just create buzz; they establish positioning, build qualified audiences, and accelerate early adoption. Based on an analysis of successful technology launches, these twelve

In the resource-constrained world of startups, the right product marketing foundation can be the difference between chaotic execution and strategic impact. After analyzing the approaches of dozens of successful startup product marketers, we’ve identified twelve best practices that separate high-performing foundational toolkit from ineffective collections of templates and documents. These