Category: General

This guide provides a systematic approach to creating powerful product positioning for disruptive technology products. Follow these steps to develop positioning that clearly communicates your value and differentiates your offering in competitive markets. Step 1: Conduct Comprehensive Market Research (2-3 Weeks) Actions: Analyze existing solutions: Identify all direct and indirect

Building a brand is an expensive business. It can take years to develop a loyal customer base. To do so, companies need to ensure they are in the public eye. For the likes of Amazon or Facebook, with multi-billion dollar budgets, the world is their oyster when it comes to