Emotionally Intelligent B2B Marketing
B2B Startup Marketing is typically a laundry list of features, functions, and technological mumbo jumbo. B2B startup marketers and founders […]
Brand
Top B2B Websites
In my subjective opinion, and with a limited data set of what I encountered, the following are some great B2B
Compelling Positioning
One of the mistakes tech startups make is to focus on a laundry list of features to introduce their product.
General
Product-Led Growth Strategies for Startups
A Primer on Product-Led Growth Strategies for Startups. Building a startup is always challenging, and acquiring customers is one of
Brand, Marketing
Positioning for Startups: A Fountainhead Strategy
As a startup founder, the success or failure of your business could, in part, depend on how well you can
Marketing during Recession
The macroeconomic headwinds challenge many B2B (business-to-business) startups. Cuts in CAPEX (Capital Expenditure) spending, longer sales cycle, and smaller deal
Budgeting
Why you should not cut marketing in a crisis
A crisis like the recent Covid-19 pandemic creates new and unexpected challenges for businesses. It is a time where senior
Pitching to an analyst firm effectively
When an industry analyst wants to cover a brand or business, it is a good sign that the products and
Frugal marketing ideas
Building a brand is an expensive business. It can take years to develop a loyal customer base. To do so,
How to build brand equity
Amazon founder Jeff Bezos says, “a brand for a company is like a reputation for a person. You earn reputation