Use this comprehensive checklist to evaluate whether your product marketing roadmap effectively aligns with your organization’s business goals. Each section addresses a critical component of strategic roadmap development and implementation.

Business Alignment

□ We have identified the 3-5 most important business objectives for our organization this year.

□ We have documented specific metrics and targets for each business objective.

□ We understand how executives measure success for each objective.

□ We have explicitly defined how product marketing can influence each business objective.

□ We have validated our understanding of business priorities with key executives.

□ We have assessed the relative priority of different business objectives to guide resource allocation.

□ We have identified which business metrics we can directly influence vs. indirectly support.

□ We have documented baseline performance for key business metrics.

□ Our roadmap clearly shows the connection between marketing initiatives and business objectives.

□ We have established a measurement framework linking marketing activities to business outcomes.

Market Insight Integration

□ We have conducted a comprehensive competitive analysis within the last six months.

□ We have synthesized customer feedback from multiple sources (interviews, surveys, sales feedback).

□ We have identified key market trends affecting our category and customers.

□ We have documented gaps in our current market understanding requiring further research.

□ We have assessed the effectiveness of our current positioning and messaging.

□ We have analyzed win/loss patterns to identify marketing improvement opportunities.

□ We have identified customer segments or personas requiring additional focus.

□ We have reviewed analyst perspectives on our market category.

□ We have captured input from customer-facing teams about market perception.

□ Our roadmap initiatives directly respond to identified market insights and challenges.