Description

Affiliate Program Management Checklist

Structure Your Channel for Scalable Success

The Affiliate Program Management Checklist for B2B is your tactical blueprint for building, managing, and scaling a revenue-generating affiliate ecosystem tailored to the complexities of B2B markets. With over 70 strategic and operational tasks, this checklist empowers channel marketers, affiliate managers, and partnership leads to run high-performing programs with confidence and control.

From vetting affiliate partners and setting commissions to tracking performance and driving accountability, this digital product covers every angle of affiliate management. It accounts for the unique challenges in B2B—longer deal cycles, compliance requirements, and relationship-driven selling. Whether you’re just launching your first program or optimizing a mature channel, this checklist ensures your affiliate program is both efficient and effective, delivering pipeline you can trust and revenue you can measure.

Stratridge offers nearly 100 Marketing Checklists spanning every aspect of enterprise marketing. Paid members can download this and all the other marketing checklists.