Description

B2B Attribution Model Evaluation Checklist

B2B Attribution Model Evaluation Checklist: De-Risk Your Attribution Decisions with Precision and Confidence

Attribution isn’t a one-size-fits-all solution—especially in enterprise B2B marketing, where complex buyer journeys and extended sales cycles dominate. The “B2B Attribution Model Evaluation Checklist” is your comprehensive playbook to confidently navigate attribution model selection, implementation, and refinement. It goes beyond theory to help you make decisions that drive real impact—on pipeline velocity, ROI clarity, and GTM optimization.

This checklist walks you through every phase of the attribution journey: from strategic alignment and stakeholder input to model testing, tool selection, and continuous governance. With over 70 detailed tasks, it ensures that your attribution system is not only technically sound but organizationally effective. Whether you’re validating simple linear models or piloting advanced algorithmic attribution, this checklist gives you the structure to move fast, align cross-functionally, and derive actionable insights that truly inform growth.

Stratridge offers nearly 100 Marketing Checklists spanning every aspect of enterprise marketing. Paid members can download this and all the other marketing checklists.