Description

B2B Marketing ROI Analysis Checklist

B2B Marketing ROI Analysis Checklist: Quantify What Matters. Optimize What Works.

The B2B Marketing ROI Analysis Checklist is your ultimate guide to demystifying, calculating, and maximizing the return on your marketing investments. Built specifically for enterprise marketing leaders, revenue operations professionals, and growth teams, this checklist provides a structured, step-by-step framework to bring financial rigor to your marketing programs. No more guesswork or attribution confusion—just actionable clarity.

This checklist helps you track real financial impact across demand generation, brand, partner, and ABM initiatives. Whether you’re preparing for a board meeting, seeking greater budget efficiency, or aligning with finance on marketing contribution, this 70+ item checklist ensures that every cost, touchpoint, and revenue signal is accounted for. Ideal for high-growth SaaS companies, mature enterprises, or marketing teams scaling up their operations, this checklist transforms ROI analysis from a fuzzy metric into a strategic advantage.

Stratridge offers nearly 100 Marketing Checklists spanning every aspect of enterprise marketing. Paid members can download this and all the other marketing checklists.