Description

B2B Partner Co-Marketing Campaign Checklist

B2B Partner Co-Marketing Campaign Checklist: Align. Launch. Win Together.

The B2B Partner Co-Marketing Campaign Checklist is your definitive tool for orchestrating co-branded campaigns that deliver results. Designed for partner marketers, demand gen leads, and alliance managers, this checklist ensures your joint marketing efforts are seamless from kickoff to KPI reporting. Co-marketing can be powerful—but without structure, it can quickly derail due to misalignment, unclear responsibilities, or tracking challenges. This checklist solves that.

Spanning 75+ actionable items, this checklist covers every phase of a campaign: strategic alignment, content creation, technical setup, joint promotion, and performance analysis. Whether you’re co-hosting a webinar with a cloud vendor, publishing a joint report with a channel partner, or running a shared lead gen campaign with a services firm, this checklist guarantees nothing falls through the cracks. It not only improves campaign execution but also strengthens partner relationships and unlocks repeatable success in your ecosystem.

Stratridge offers nearly 100 Marketing Checklists spanning every aspect of enterprise marketing. Paid members can download this and all the other marketing checklists.