Description

Marketing Technical Products to Non-Technical Buyers

Marketing a product built on complex technology—AI, blockchain, cybersecurity, quantum compute—is an artform in translation. Non-technical decision-makers often control the budget, but they don’t speak the language of specs, architectures, or algorithms. Your job? Help them feel the value without needing a PhD.

Simplifying technical products is not about dumbing them down. It’s about crafting clarity, relevance, and resonance. Here’s how to translate complexity into compelling value for your target audience—without losing the integrity of your product’s innovation.

This Product Marketing guide is available for download to paid subscribers.

Furthermore, Stratridge offers nearly 100 Product Marketing Guides on a wide range of topics. Please join us to download these guides, along with other Tools, Templates, Tips, Best Practices, Checklists, and more.