Description

Creating Engaging Product Webinars and Virtual Events

In a digital-first world, product webinars and virtual events are no longer just a lead-gen checkbox—they’re a critical channel for educating, engaging, and converting your audience.

Yet too many webinars fall flat: they’re monologues, not dialogues. Slides, not stories. And attendees leave the same way they arrived—uninspired and unconverted. For founders and CMOs in tech startups, the opportunity is this: design virtual events that feel like experiences, not lectures. Here are proven strategies to attract, engage, and convert your audience—from registration to follow-up.

This Product Marketing guide is available for download to paid subscribers.

Furthermore, Stratridge offers nearly 100 Product Marketing Guides on a wide range of topics. Please join us to download these guides, along with other Tools, Templates, Tips, Best Practices, Checklists, and more.