Description

Customer Journey Mapping Checklist

Customer Journey Mapping Checklist: Designing Seamless B2B Experiences Across the Entire Lifecycle.

In today’s enterprise environment, fragmented customer experiences are no longer acceptable. The Customer Journey Mapping Checklist is your complete, actionable guide to designing unified, frictionless B2B experiences from first touch to long-term loyalty. This digital product is built specifically for marketing leaders, CX professionals, and cross-functional teams who are serious about driving growth through experience orchestration.

Covering over 70 meticulously structured tasks, the checklist enables teams to map complex buying journeys, surface friction points, and create seamless interactions across departments. Whether you’re building a new journey framework or refining an existing one, this tool helps operationalize insight, synchronize internal processes, and design scalable engagement strategies rooted in customer needs.

By grounding strategy in customer reality, this checklist empowers enterprise marketers to transform insights into action—creating journeys that convert, delight, and retain. Perfect for workshops, planning sessions, or ongoing optimization initiatives, this is more than a checklist—it’s a CX design companion for B2B success.

Stratridge offers nearly 100 Marketing Checklists spanning every aspect of enterprise marketing. Paid members can download this and all the other marketing checklists.