Defining Your ICP: Your Product North Star

As a tech startup founder or marketing leader, you’re building something groundbreaking. But even the most innovative product can falter without a clear understanding of who you’re building it for. Defining your Ideal Customer Profile (ICP) isn’t just a marketing exercise; it’s the bedrock of product strategy, go-to-market execution, and ultimately, your success.

Here are the essential elements of crafting a powerful ICP, and how it informs everything from product development to customer acquisition. Let’s unlock the power of knowing your customer inside and out.

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