Description

Executive Alignment: Selling Your Product Marketing Strategy Upstream

You could have a brilliant product marketing strategy—crafted with customer insights, grounded in business objectives, and rich with executional detail. But if executive leadership doesn’t understand it or believe in it, none of it moves forward.

Product marketing leaders must learn to translate their plans into strategic narratives that resonate with CEOs, CFOs, CROs, and boards. It’s not about “dumbing down” your work—it’s about elevating it to the language of outcomes, risk, and growth. Here’s how to present PMM strategies in a way that gets buy-in, budget, and backing from the top.

This Product Marketing guide is available for download to paid subscribers.

Furthermore, Stratridge offers nearly 100 Product Marketing Guides on a wide range of topics. Please join us to download these guides, along with other Tools, Templates, Tips, Best Practices, Checklists, and more.