Description

Driving Paid Conversions Through Strategic Product Marketing

The freemium and free trial models have redefined how software is bought—but they’ve also made product marketing more critical than ever. With users able to self-serve and self-educate, the product itself becomes the first salesperson—and product marketing becomes the trusted guide.

In this model, the challenge isn’t just to attract users. It’s to drive them toward value realization, build urgency around conversion, and align messaging across every touchpoint. Here’s how smart product marketing transforms “try before you buy” into “use, love, upgrade.”