Description

Your happiest users are your most underutilized marketing channel.

In the age of buyer skepticism and digital noise, trust has a new source: real users. While startups often pour energy into paid acquisition and top-funnel campaigns, they overlook a powerful, scalable asset hiding in plain sight—product advocates.

Product advocates aren’t just happy customers. They’re passionate promoters. They talk, post, refer, and influence. When mobilized intentionally, they don’t just drive awareness—they shape your narrative and fuel credibility. Here’s how to identify, engage, and activate your advocates as a core part of your go-to-market strategy.

This Product Marketing guide is available for download to paid subscribers.

Furthermore, Stratridge offers nearly 100 Product Marketing Guides on a wide range of topics. Please join us to download these guides, along with other Tools, Templates, Tips, Best Practices, Checklists, and more.