Description

Global Marketing Expansion Checklist

Global Marketing Expansion Checklist: Navigating Complexity. Scaling Globally. Succeeding Locally.
Expanding into global markets is no longer optional for growth-oriented B2B enterprises—it’s a strategic mandate. But global doesn’t mean one-size-fits-all. That’s why the Global Marketing Expansion Checklist delivers a rigorously structured approach to ensure your international marketing efforts are scalable, compliant, and locally resonant.

This checklist serves as a strategic compass for marketing leaders, PMMs, and global operations teams as they navigate the complexity of going international. It breaks down the global GTM process into 75 actionable steps—spanning cultural adaptation, legal compliance, infrastructure setup, localized GTM, and performance tracking—so that no detail gets overlooked.

Whether you’re entering APAC for the first time, scaling across EMEA, or refreshing your LATAM strategy, this checklist is your trusted guide. Use it to mitigate risk, streamline execution, and build localized marketing that connects globally and converts locally.

Stratridge offers nearly 100 Marketing Checklists spanning every aspect of enterprise marketing. Paid members can download this and all the other marketing checklists.