Description

Influencer Program Launch Checklist

Influencer Program Launch Checklist: Build Credibility. Expand Reach. Drive Influence at Scale.

B2B buying is driven by trust, and few assets are more powerful than authentic voices in your category. The Influencer Program Launch Checklist is your end-to-end guide for building, launching, and scaling an effective influencer program tailored to enterprise marketing environments. With a focus on thought leadership, strategic alignment, and measurable impact, this checklist helps marketers go beyond superficial endorsements to develop meaningful partnerships with industry influencers.

Designed for teams navigating complex buying groups, long sales cycles, and high-stakes messaging, this checklist includes 70 meticulously crafted tasks that span strategy, relationship building, content collaboration, compliance, and ROI measurement. Whether you’re piloting an influencer campaign for the first time or operationalizing a global program, this checklist gives you the structure, rigor, and repeatability required for sustainable success.

Use this checklist to elevate your brand through expert voices, co-create credible content that resonates with buyers, and track influence all the way to pipeline impact. In an age of noisy channels and commoditized messaging, influence is earned — this checklist helps you earn it right.

Stratridge offers nearly 100 Marketing Checklists spanning every aspect of enterprise marketing. Paid members can download this and all the other marketing checklists.