Description

Market Segmentation Validation Checklist

Market Segmentation Validation Checklist: Build Smarter, Target Sharper.

The Market Segmentation Validation Checklist is a must-have strategic asset for B2B marketers aiming to build precision into their targeting, messaging, and campaign strategy. This 70-point checklist walks teams through a structured framework to validate whether their defined market segments are actionable, profitable, and aligned with organizational goals. With it, marketers can move beyond “gut feel” segmentation and toward a data-driven, repeatable, and revenue-centric approach.

Whether you’re preparing to launch vertical campaigns, refine ICPs for ABM, or introduce new products into existing markets, this checklist equips you with the questions to ask, data to review, and signals to watch. The result: validated segments that enable more focused go-to-market strategies, reduce wasted effort, and increase ROI across the funnel. It’s your quality-control layer for one of the most strategic decisions in B2B marketing.

Stratridge offers nearly 100 Marketing Checklists spanning every aspect of enterprise marketing. Paid members can download this and all the other marketing checklists.