Description

Cross-Gen Marketing: One Product, Many Audiences

Marketing isn’t one-size-fits-all—especially when your audience spans Gen Z, Millennials, Gen X, and Boomers. Each generation brings different values, communication preferences, tech fluency, and trust triggers. A message that inspires one group may alienate another. But here’s the challenge: your product may serve all of them.

Whether you’re marketing B2B software, fintech apps, or consumer platforms, understanding the generational nuances in behavior, tone, and delivery can unlock higher engagement, better adoption, and stronger brand affinity. Here’s how to tailor product marketing to speak directly to diverse age cohorts—without diluting your brand.

This Product Marketing guide is available for download to paid subscribers.

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