Description

Mastering the Marathon: Marketing for Long Sales Cycles

Selling a high-consideration product in enterprise tech is not a sprint—it’s a marathon. With multiple stakeholders, long procurement cycles, legal reviews, pilot phases, and shifting priorities, the sales journey can stretch over quarters (sometimes years). In such an environment, marketing must do more than generate leads—it must sustain belief.

The real challenge isn’t attracting attention—it’s holding it. Marketing for long sales cycles requires thoughtful orchestration: timely nudges, strategic content, and consistent value delivery to keep your brand relevant, your story resonant, and your prospects engaged all the way to the finish line. Here’s how to do it right.

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