Description

Marketing Analytics Setup Checklist

Marketing Analytics Setup Checklist: Measure What Matters. Act With Precision.

The Marketing Analytics Setup Checklist is your definitive guide to building a reliable, integrated, and performance-focused analytics framework in a complex B2B environment. Designed for enterprise marketing teams, this digital product ensures you move beyond fragmented metrics and siloed dashboards toward a cohesive system that connects data to decisions. Whether you’re launching a new analytics stack or optimizing an existing one, this checklist brings order, clarity, and accountability to every layer of setup.

With 74 tasks across several categories, it guides users through every essential step—from defining KPIs and choosing tools to ensuring accurate data integration, reporting, and governance. This checklist doesn’t just help you track activity—it helps you uncover insight, allocate resources more intelligently, and prove marketing’s impact on revenue and growth. Ideal for CMOs, marketing ops leaders, and analysts, it’s a practical yet strategic asset for transforming how enterprise teams measure, learn, and lead.

Stratridge offers nearly 100 Marketing Checklists spanning every aspect of enterprise marketing. Paid members can download this and all the other marketing checklists.