Description

Products don’t just solve problems—they can reflect values.

Today’s consumers—and especially B2B buyers—are no longer swayed by features alone. They’re demanding more: transparency, responsibility, and alignment with their values. In this climate, product marketing isn’t just about differentiation—it’s about demonstration.

For startups and scaleups in tech, weaving sustainability and social impact into your product narrative isn’t a PR move—it’s a growth strategy. Buyers want to know how your product contributes to a better world, and product marketers must learn how to tell that story credibly, strategically, and at scale.

This Product Marketing guide is available for download to paid subscribers.

Furthermore, Stratridge offers nearly 100 Product Marketing Guides on a wide range of topics. Please join us to download these guides, along with other Tools, Templates, Tips, Best Practices, Checklists, and more.