Description

Product marketing doesn’t just support growth—it drives it.

Product Marketing is often seen as the connective tissue between product, sales, and marketing. But it’s so much more in high-growth technology companies—it’s a strategic growth driver. The problem? Its value is frequently under-measured or misunderstood.

Product Marketing must tie its work to measurable business outcomes to shift from a support function to a strategic force. Here’s how to measure Product Marketing’s real impact—from pipeline influence to revenue velocity—and shows how founders and CMOs can use these insights to guide decisions, defend budgets, and accelerate growth.

This Product Marketing guide is available for download to paid subscribers.

Furthermore, Stratridge offers nearly 100 Product Marketing Guides on a wide range of topics. Please join us to download these guides, along with other Tools, Templates, Tips, Best Practices, Checklists, and more.