Description

Your next big win isn’t a new lead—it’s your current customer.

Most startups obsess over net-new customer acquisition—but growth doesn’t only come from the outside. Some of your biggest revenue gains lie in expanding value with users who already trust your product. The secret? Strategic cross-sell and upsell motions that align with real customer needs.

When done right, upselling and cross-selling aren’t pushy—they’re helpful. They show users how to do more, achieve more, and solve more inside your ecosystem. Here’s product marketing’s role in identifying, packaging, and positioning these growth opportunities for maximum impact.

This Product Marketing guide is available for download to paid subscribers.

Furthermore, Stratridge offers nearly 100 Product Marketing Guides on a wide range of topics. Please join us to download these guides, along with other Tools, Templates, Tips, Best Practices, Checklists, and more.